RESUME

Clips

Social media

Contact

What I do and what I've done.

I can provide references upon request. To request references, please visit my contact page.

Lauren Lovallo

CURRENT ROLE
Supervisor, social audience and content
at Staten Island Advance/SILive.com • January 2024 to present

Collaborate with news managers day to day in reporter oversight by assigning stories that involve trending news, community news, politics, and public advocacy; identify stories for push alerts, homepage features, and newsletter inclusion
Work with breaking news team to produce high-quality stories under pressing deadlines
Copy edit stories for focus, grammar, clarity, and newsroom style compliance, and ensure SEO best practices are employed
Update and maintain newsroom stylebook, which is heavily informed by AP style; guide staff in usage
Build and manage team of freelance reporters, adhering to allocated freelance budget
Track and analyze daily social referral traffic and engagement to identify social trends and opportunities for follow-up stories
Social lead on series and projects; collaborate with news managers and reporters to visualize stories or series
Generate social-start subscriptions, content views, and engagement through daily creation of social cards and videos
Report on public advocacy, community outreach, entertainment, and arts and culture
Co-lead Advance/SILive.com High School Journalism Immersion program

ADDITIONAL WORK AND FREELANCE EXPERIENCE
Freelance writer
at Long Branch City Lifestyle magazine • October 2024 to present

Interview local business owners, inspirational residents and others for monthly community-focused direct-mail magazine

Weekend news editor, social media specialist and reporter
at Staten Island Advance/SILive.com • June 2021 to January 2024

As weekend news editor, manage a team of reporters and freelancers; coordinate coverage and assign stories; copy edit a minimum range of 15 to 25 stories according to AP style; ensure SEO best practices are employed
As social media producer, aid in strategy and execution to grow audiences across Instagram, Facebook, TikTok, Twitter and Pinterest; produce semimonthly referral traffic reports; aid in coordination of featured content on SILive.com homepage and push alerts for app; evaluate stories from other news sources and media outlets for syndication or aggregation on website, and/or for use on social
As reporter, cover stories related to breaking news, business, public advocacy, politics, arts and culture, and trending topics; produce copy quickly and/or on deadline; generate videos for social platforms, including Facebook Lives

Editorial curator for news, sports and features sections
at Staten Island Advance and NJ Advance Media • May 2014 to June 2021

Responsible for daily print strategy and curation of Staten Island Advance newspaper, including features and sports sections
Copy edit 25 to 40 stories each day according to AP style; write copy when needed
Manage live, late-breaking, and deadline content; liaison between print, content, senior editors, and publication managers
Paginate between six and 15 pages per shift; proofread all newsprint pages before press deadline

Media relations assistant
at Wagner College Athletics Department • May 2012 to June 2014

Primary contact for women's soccer, softball, women's swimming and diving, and men's and women's golf; secondary contact for football, women’s basketball, and men’s and women’s lacrosse
Produce media guides, press releases, feature stories, game notes, graphics, flip cards, and flyers
Manage social media accounts and Wagner College Athletics website, wagnerathletics.com